Areej
My name sounds like it’s spelled, with a rolled r. I’m updating this page with a timeline of my journey on Tuesday 16 June 2026 | 1 Muharram 1448 AH. I like timelines. In the meantime, checkout Books that have shaped my brain and Voices I have heard in my bones below.
Books that have shaped my brain
01
Ways of Seeing
The book that made me look at how I look at everything. Berger taught me that seeing is never neutral — it's always shaped by who holds power and who is being looked at. I return to its lessons constantly.
02
The Brand Gap
The clearest articulation of what a brand actually is — and isn't. Short, precise, and still more useful than most strategy decks I've encountered. These days and with how brands and comms are created now, it feels nostalgically creative.
03
Wolf Olins: The Brand Handbook
Where Neumeier gave me the what, Wolf Olins gave me the how and the why — with the intellectual rigor to back it. WO is brand thinking as cultural practice.
04
The Design of Dissent
Design as resistance. This is the book that confirmed what I already suspected — that visual language is never apolitical, and that a poster, a mark, or a color choice can be an act of conscience. It is also the book that made me apply to the MFA Designer as Author program at SVA in NYC where I became a student of Milton Glaser just a few months after I read it.
05
The Creative Act: A Way of Being
Less about making and more about noticing what is. A permission slip to trust and foster what's already moving through and within you.
06
Determined: A Science of Life Without Free Will
This book was equally unsettling and liberating. If all of our behavior is shaped by biology, history, and circumstance — what does accountability actually mean? I took my time with it and didn't read anything else for a bit.
07
Good Stress: The Health Benefits of Doing Hard Things
The science behind why it pays off to do things the hard way and add intentional effort to really be well.
08
Waking the Tiger
The book that made the body make sense to me. Trauma lives in the nervous system, we access it there to relive it with our mind — and it can move, just like our thoughts can.
09
Spiritually, We
A short, sassy, radical, queer reminder that inner work is never just personal — it ripples.
10
The Velveteen Rabbit
The first book that told me becoming real requires being worn down by love when I was little. I reread this often.
11
The Stranger
Absurdity is clarity. You can know that nothing is given and still choose to be fully present. I have other words of Camus' permanently on my arm.
12
American Psycho
A horror novel and design critique of consumer culture all at once. I will always love how Ellis uses brands and lyrics to drop into the scenes in this book. The pop culture makes it so vivid, but it is also what makes the villains soulless.
13
Sex, Drugs, and Cocoa Puffs
The book that made me love pop culture even more than I loved pop culture. If you want to understand people, pay attention to what they pay attention to without irony.
14
We Feel Fine
Human emotion, in data, at scale. This book and Harris's work sits at the intersection of information design and radical empathy — my happy place.
15
The Principles of Uncertainty
Part illustration, part philosophy, part grief, and lots of love. Maira wanders through life and finds meaning in the specific and the strange. This book will always remind me of her lemon cake and sewing felt sandals in her living room.
16
Inside the Yoga Sutras
A beautiful, clarifying map of a web of wisdom to return to when territories shift and any time. Nothing in this is flat.
17
The Yoga Sutras of Patañjali
The format alone hooked me — Patanjali in conversation with a student who pushes back, questions, and refuses to accept a single angle. It mirrors how I think. Not two sides of something, but many. This text proves that wisdom holds up better when it's been interrogated.
Playlist
Voices I have heard
in my bones.
in my bones.
nāda
Sanskrit · sound
Sound is the fabric of the universe — the physical and spiritual vibration that shapes our reality. Music is our moving expression of it.
One artist or band I have seen live in my lifetime.